Felicia’s Pastry Shop is well-known for its delightful desserts as well as the refined aura of it as a brand. The website is considered an extension of the shop and it was designed with respect to the image the shop has already established. The text, photos, graphics, and videos are balanced out with ample white space to make sure nothing is too overpowering. It’s a “no fuss” website with just the right amount of visitor interactivity to keep people interested. Easy to navigate, the design allows the site’s visitors to access the information they need without much confusion or delay. Much like the simple sophistication of the way Felicia’s is packaged, the website designed for the brand is modest but still pleasing to the eye.