If elegance and fun got married, this campaign would be their first-born child. Rather than displaying these pieces as just garments for the bride, groom, and the entourage, the campaign for Ysabelle’s Bridals shows the allure in weddings; that it brings out a certain youthful playfulness in people. They say that brides-to-be feel something when they see their wedding dresses, why not make them feel the sweetness of young romance? Everyone appreciates the class of a well-tailored wedding gown, and classy doesn’t have to mean boring. The candy-colored background is the hint of excitement alongside the sophistication of a white wedding dress and black tuxedo. As an extra edge, other pops of color, like the balloons, add that welcome bit of quirky charm.

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