juan ride
Brand Identity, Illustration, Art Direction
Juan Ride is an online food and grocery delivery platform owned by a Bacolod-based company, which operates in about 3 provinces in the Philippines.
Juan Ride a homegrown start-up service and pioneered the food delivery services in Bacolod City while other online food delivery services. The brand paved the way for restaurants in Bacolod to have an online delivery service than the traditional ‘call and take-out services and made sure it’s accessible to everyone. Aiming to appeal to more of a Local market, Juan Ride approached Farm with the need for a rebrand and new packaging design. The solution was to create a fun and playful "fiesta" aesthetic through bright pops of color and layered whimsical patterning. The project scope included research and strategy, branding, packaging, copywriting, brand voice, and product photography.
To address this, they has partnered with to-combine to develop a fresh, modern brand identity that accurately represents their forward-thinking approach and dedication to client empowerment. This collaboration aims to create a cohesive visual and messaging strategy that will resonate with both existing and potential clients, reinforcing Prammani's position as a trusted leader in the real estate market.
