PZZA
Brand Identity, Naming, Illustrations
PZZA, a pizza startup in Bacolod City, was born from a treasured family recipe. Childhood friends turned their passion for pizza into a small, vibrant eatery in 2019. Their unique Filipino-inspired toppings and perfect crust quickly won the hearts of locals, transforming PZZA from a neighborhood secret to a citywide sensation. With fresh ingredients and a warm atmosphere, PZZA is now Bacolod's go-to spot for innovative, delicious pizzas that capture the spirit of the Philippines.
PZZA has partnered with to-combine graphic design studio to redefine its brand identity. This collaborative project aims to create a unique and recognizable visual presence for PZZA in the competitive restaurant industry. The team developed a cohesive design strategy encompassing logo, menu, and packaging. The goal is to establish a fresh, modern identity that enhances customer experience and strengthens brand loyalty, ultimately positioning PZZA as a distinctive player in the market.